A brand is no longer what we tell the consumer it is - it is what consumers tell each other it is.

Scott Cook,director of Intuit,P&G

Brand Development Explained

Brand Development comes with a definition : " A metric of marketing success that measures the number of sales within a specific market. The calculation is expressed as the number of unit sales per thousand people within a geographic area ". Long in short,it basically means the process of improving customer's knowledge and opinion of your brand.

Why is it important?

We have spoken to many business owners/executives who do not fully understand and know what really the brand development is.This lead us to think and create the best and most effective way to deliver the brand development at its best while keeping everthing clear about the process to let everyone understand the main principles.Because,understanding the principles of brand development can give you a better position to evaluate your brand and your marketing plans.

CaptainWebs creates the strategy for brand development in which there are 3 key elements:

  • Who are you?
  • Who needs to know?
  • Why should they care?

The first step that we take in developing a brand is to clearly define your brand and what it stands for,because it gives you the ways to communicate the value of your brand to your customers.
The second step involves finding answer to the question : “Who is your target market?”,creating “perfect customer” profile which helps you to craft your messages that speak directly to them.
As the third step,CaptainWebs helps you to find out the reasons that motivate the people to buy your products or use your services in preference to your competitors.
CaptainWebs helps you implement a plan that uses the correct tools to speak to your market and build a strong brand development strategy from the ground to let your brand move forward among your competitors.


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